![]() ![]() As a Partner Lea will deploy her significant personal and professional expertise across the breadth of operations at Blue Horizon from the investment committee to providing hands-on support to portfolio company management. Lea characterises her career as having been “ on both sides of the table and both sides of the Pond” – investor and founder with a pan-European upbringing who went on to build companies in Silicon Valley. ![]() Lea Bajc, Partner: Lea brings two decades of investment and operational experience in venture capital as well as being a serial founder and entrepreneur across finance, technology and impact investing. The additional investment expertise is to ramp up Blue Horizon’s deal pipeline activity in order to address accelerated growth and market opportunities in the sector. Headquartered in Zurich, Blue Horizon’s fast-growing global portfolio of transformative food businesses requires operations to significantly scale and today’s announcement closely follows the appointment of its General Counsel. ![]() Recent expansion has seen the asset manager grow to 28 employees worldwide, including 9 on the investment team (67% women) in just 6 years since founding. Winning a consumer segment in the food space needs a well-designed product range, deep expertise in taste and flavour and consistent customer experience.Zurich, 28 October 2021 – Blue Horizon, a pure play impact investor in the future of food, today announces the appointment of three new additions into its investment team, adding a Partner and two Directors, bringing the total to 28 employees worldwide.īlue Horizon’s mission is to accelerate the global transition to a new sustainable food system, including alternative proteins and agriculture, while delivering outstanding returns for investors and the planet. Food is an area that can move the sustainability needle much more. Our products are doing significantly better than the competition on taste and customer response. This will work well not only in India but also internationally.”Īnand Nagarajan, co-founder of Shaka Harry, added: “We are already the best-performing brand in the online stores where we have presence. At present, it uses co-packers for its products, which are made from pea protein, soy and mushrooms.ījorn Witte, Blue Horizon’s CEO, said: “Shaka Harry is one of the first movers in a new sector offering a wide product range tailored to the Indian cuisine. The funding will be used to increase the distribution of the company’s products, invest in marketing and set up internal production capacity. Blue Horizon refused to be drawn on the firm’s profits. In 2022, Shaka Harry expects to generate $4m in sales. Shaka Harry’s offline retail partners have also reported a far higher customer repurchase for Shaka Harry than closest competitors.” The investment firm told Just Food: “In two of the largest online market places, Shaka Harry has grown from 10% of the category to 48% of category sales. In a statement, Blue Horizon described Shaka Harry as “one of the fastest-growing plant-based meat brands” in India. The investor added: “Online they are on BigBasket and Swiggy, two of the largest grocery e-commerce portals.” Blue Horizon, which declined to comment on how much it invested in the business, said the company’s products are on sale “at the large national outlets and a few local city chains”. ![]()
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